Branded Interactions : Creating the Digital Experience

Branded Interactions : Creating the Digital Experience

Description

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Similar Books

ISBN 10: 1118609638
ISBN 13: 9781118609637

26 Aug 2013
Patrick Newbery

ISBN 10: 1118980824
ISBN 13: 9781118980828

16 Oct 2017
Alina Wheeler

ISBN 10: 0134777603
ISBN 13: 9780134777603

06 Jan 2018
Giles Colborne

ISBN 10: 1631595946
ISBN 13: 9781631595943

24 Jan 2019
David Airey

ISBN 10: 0465050654
ISBN 13: 9780465050659

14 Nov 2013
Donald A. Norman

ISBN 10: 0321348109
ISBN 13: 9780321348104

04 Aug 2005
Marty Neumeier

ISBN 10: 1631597086
ISBN 13: 9781631597084

16 Apr 2019
Kevin Budelmann

ISBN 10: 0552174459
ISBN 13: 9780552174459

07 Mar 2019
Chip Heath

ISBN 10: 1119467470
ISBN 13: 9781119467472

01 Jul 2018
Michael Lewrick

ISBN 10: 3899556712
ISBN 13: 9783899556711

09 Jan 2017
Gestalten

ISBN 10: 372120994X
ISBN 13: 9783721209945

22 Oct 2019
Ulysses Voelker

ISBN 10: 9887710970
ISBN 13: 9789887710974

09 Aug 2018
FASHIONARY

Warning: fopen(/var/www/johnbellbooks.com/htdocs/core/../sitemap_datas/auto/isbn_and_title_1.txt): failed to open stream: Permission denied in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0

Warning: fwrite() expects parameter 1 to be resource, bool given in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0

Warning: fclose() expects parameter 1 to be resource, bool given in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0